Finding support for small or local causes can be a challenge, especially when resources are limited. Local businesses can play a crucial role in creating meaningful partnerships that benefit both the charity and the community. Engaging these businesses requires some thought and a need to find a genuine connection to the cause. As GoodHub, we’re committed to support our charities through the tough times and the good. Here are some ideas to make life easier.
Identify Mutual Benefits: Local businesses often seek ways to enhance their community image and engage with local consumers. Approaching them with a clear explanation of how supporting the charity can benefit them—whether it’s increased brand visibility, positive PR, or employee engagement opportunities is the most persuasive avenue. Show them how their involvement can strengthen community ties and build goodwill. Start with what’s in it for them.
Build Personal Relationships: Contact business owners and managers personally rather than sending generic emails or flyers. Offer a compelling story about the charity and its impact – your passion will bring it to life. Share testimonials, success stories, and data that demonstrate the real difference their support can make. Personal connections build trust, which is key in fostering long-term partnerships.
Offer Flexible Involvement Options: Not all businesses have the same capacity to give, so offer flexible ways to get involved. Some businesses may prefer to donate goods or services, while others may offer financial support or volunteer their time. Tailor your requests to their capabilities, ensuring that their involvement feels manageable and impactful. All donations can be through GoodHub, and you can even set up a page with the local company.
Create Collaborative Events: Organising community events like charity drives, fundraisers, or volunteer opportunities can engage local businesses in a way that involves their customers and employees. It’s a win-win, as businesses can increase foot traffic while contributing to a good cause.
Matched Funding: Some businesses will agree to match funding – whatever is raised, they will give the same amount. This is an excellent way of motivating volunteers as the results of their efforts is doubled. You can even set this up on your GoodHub page.
Show Appreciation: Recognise and celebrate their support publicly, through social media or certificates of appreciation. This positive reinforcement will encourage ongoing support and inspire others in the community to get involved.
By fostering authentic partnerships and demonstrating mutual benefits, local businesses can become key allies in the success of small charities.