As Christmas approaches, people’s hearts and wallets often open up to charitable causes, making it a good time to launch an online fundraising campaign. With the right approach, you can tap into the Christmas spirit to raise the funds you need, whether for a cause, project, or personal need.
Here’s how to start:
1. Choose the Right Platform:
There are several online platforms tailored to fundraising, such as GoodHub. Select one that aligns with your goals, whether it’s a charitable cause or a creative project. Many platforms offer easy integration with social media and ticketed events making it easier to spread the word.
2. Create a Compelling Story:
Christmas is a time when people are moved by stories of kindness and generosity. Tell a heartfelt, engaging story that explains why you are fundraising. Highlight how contributions will make a tangible difference, and connect it to the spirit of the season. Be sure to include personal touches, such as photos or videos, to make your campaign more relatable.
3. Set Realistic Goals and Timelines:
Set a clear fundraising goal that’s achievable within the short timeframe before Christmas. Ensure your timeline gives enough time for donors to contribute, ideally with an end date on or just before Christmas to tap into year-end generosity.
4. Promote Through Social Media:
Leverage your social media accounts to spread the word. Share updates, thank donors publicly, and create shareable content like festive graphics or videos that encourage others to donate. Use relevant hashtags like #ChristmasGiving or #HolidayCharity to increase visibility. The GoodHub team will share your campaign if you contact them.
5. Offer Incentives:
People are more likely to donate if there’s something in it for them. Offer small rewards or thank-you notes for donations, especially for larger amounts, such as exclusive holiday-themed gifts or recognition on your campaign page.
Or for more ideas, call the GoodHub office where our team will be happy to help and support you with ideas and information.