How to Start Fundraising When It Feels Too Hard
Fundraising can be one of the most rewarding aspects of running a nonprofit, but it can also feel overwhelming, especially when you’re just starting out. The pressure to reach your financial goals, engage donors, and make an impact can turn what should be exciting into a daunting task. If you’re feeling discouraged or unsure about where to begin, you’re not alone—many people in the nonprofit sector experience this.
So, how do you get started when fundraising feels too hard? Here’s a step-by-step guide to help you break down the process, overcome obstacles, and build momentum. And if that’s not enough, GoodHub’s team are on the end of the phone with more ideas.
1. Start with a Clear, Compelling Story
One of the easiest ways to begin fundraising is by telling a powerful story that explains why your cause matters. People connect with stories, not statistics. Whether it’s the personal impact you have had on individuals or a heartwarming success story, your narrative should convey the urgency and importance of your mission.
Think about:
- Why does your cause exist?
- What problem are you trying to solve?
- How have you made a difference?
- Why should people care?
A compelling story will not only resonate with donors but will also give you a clear vision to guide your fundraising. When your cause feels meaningful and personal, it’s easier to reach out to potential supporters with passion and confidence.
2. Break Down Your Fundraising Goals
Fundraising can feel overwhelming if you’re focused on big numbers, but breaking down your goal into smaller, more manageable steps can make it easier. Instead of thinking about the total amount you need to raise, start by asking:
- How much can you realistically raise in the next month or quarter?
- Who are the people you can approach immediately (friends, family, existing supporters)?
- What fundraising methods are easiest to implement right now (e.g., crowdfunding, peer-to-peer campaigns, or a fundraising event)?
By breaking down your goal into bite-sized actions, it becomes easier to take small, consistent steps toward reaching it, rather than feeling overwhelmed by the overall task. Our platform allows your to create sponsored events, ticketed events, regular giving and more, so that you have lots of ways of reaching your target.
3. Leverage Your Existing Network
Don’t underestimate the power of your network. Reach out to people you know personally—friends, family, colleagues, and even your social media connections. Your inner circle is often the most willing to support you in the early stages, particularly when they believe in you and your cause.
Ask for advice, offer simple ways to get involved, and make it easy for people to donate. Once you’ve raised a bit of money and built some momentum, you’ll find it easier to expand your donor base. We’ll help you reach more people – just ask us and GoodHub will promote your cause on our social media channels.
4. Set Up an Easy-to-Use Online Fundraising Platform
If you haven’t already, create a dedicated online donation page. GoodHub and our team can help you here. Make sure the donation process is simple and accessible, with multiple payment options available. People are more likely to donate when it’s quick and easy, and having an online presence will allow you to reach a wider audience, even beyond your immediate network.
Include a clear call to action on your page, along with your compelling story, so donors know exactly what their money will be used for.
5. Ask for Smaller, More Frequent Donations
One reason fundraising can feel intimidating is the pressure to ask for large donations. Instead of aiming for big-ticket donations right away, focus on securing smaller amounts from many people. This doesn’t put as much pressure on a single individual to contribute a significant sum.
For example, instead of asking someone for $500, try asking for $25 or $50. You’ll find that many people are more comfortable with smaller donations, and they’ll be more willing to give.
6. Get Creative and Think Outside the Box
Fundraising doesn’t always have to involve asking for money directly. There are countless creative ways to engage your community and raise funds at the same time. Some ideas include:
- Hosting virtual events (like auctions, workshops, or webinars).
- A community walk, run, or challenge.
- Launching a “give up” challenge (e.g., “Give up your daily coffee and donate the savings”).
- Partnering with local businesses for cause-related marketing campaigns (e.g., a portion of sales going to your charity).
These types of events not only generate funds but also increase awareness of your cause, creating opportunities to expand your donor base and make fundraising a fun and engaging experience.
7. Don’t Be Afraid to Ask for Help
If you’re feeling overwhelmed, reach out to others for support. Whether it’s a colleague, a mentor, or an experienced fundraiser, asking for help can give you new ideas, insights, and motivation. You can always call GoodHub’s Success Managers – we’re here to help at no charge. We just want you to be successful.
8. Keep the Momentum Going
Fundraising is a marathon, not a sprint. While the beginning can feel daunting, once you start gaining momentum, the process will start to feel more natural. Keep your donors engaged by providing regular updates on your progress, thanking them for their contributions, and sharing the impact of their donations. This will not only strengthen relationships with existing supporters but will also encourage them to give again in the future.
Conclusion
Starting a fundraising campaign can feel intimidating, but remember that every successful campaign begins with small steps. By starting with a compelling story, breaking down your goals, leveraging your network, and staying creative, you can overcome the initial overwhelm and build a strong foundation for future success. Most importantly, remember why you’re doing this—it’s not just about money; it’s about making a difference.