Maximising Donations: Best Practices for Small Charities

By following some of GoodHub’s best practices, small charities can really step up their fundraising game and build lasting bonds with their supporters.

Here’s how small charities can ramp up their donations:

Make Your Donation Page Pop

Your donation page needs to stand out. It should be easy to use, look great, and clearly show what you’re all about. Here’s how:

• Keep It Simple: Make the donation form easy to fill out, asking for just the basics. Avoid extra fields that might turn potential donors away.
• Show the Impact: Let people know what their money will do. For example, tell them how different amounts will help, like feeding a family or providing school supplies.
• Mobile Friendly: Many people donate from their phones, so make sure your page works well on mobile devices to boost donations.

Build Strong Donor Relationships

Creating strong connections with your donors can lead to more support over time. Try these tips:

• Keep Repeat Donors Happy: Update your existing donors on how their contributions are making a difference. Personalise your messages to make them feel appreciated and involved.
• Engage Major Donors: Find ways to connect with your big supporters. Regular updates, face-to-face meetings, and personalised outreach can help encourage even larger donations.

Use Tech to Your Advantage

Technology can help make the donation process smoother and keep donors engaged:

• Donation Software: Donation platforms, such as GoodHub, let you customise giving options and frequencies. This flexibility can help you meet different donor preferences and boost overall donations.
• Text Messaging: Collect mobile numbers to send updates and urgent appeals via text. This method has high engagement and can keep your cause top-of-mind for donors.

Build Trust and Credibility

Donors are more likely to give when they trust you. Here’s how to build credibility:

• Be Transparent: Be clear about how funds are used and the impact they have. Regular updates and success stories can build trust and encourage ongoing support.

Create a Sense of Urgency

Encouraging immediate action can boost donations:

• Urgent Appeals: Use language that creates a sense of urgency in your fundraising appeals. Phrases like “Act now to help” can prompt donors to give quickly.
• Matching Gifts: Promote any matching gift opportunities where donations are doubled by a sponsor. This can make donors more eager to give.

Experiment and Adapt

Don’t be afraid to try different things:

• Test Donation Amounts: Experiment with various preset donation amounts on your page to see what works best. Highlighting a particular amount can guide donors toward that choice.
• Get Feedback: Regularly ask donors for feedback on their giving experience. Use this info to keep improving your donation process.

Give Better with GoodHub

GoodHub makes fundraising easy and efficient. Effortlessly create an online presence, access free support and data, and use our all-in-one platform for fundraising, events, and more.

Feel connected with real people, support grassroots initiatives, and maximise the impact of your donations. Our team offers proactive encouragement every step of the way.

With lower fees and charity comparisons, GoodHub ensures more of your donations reach those in need.

Harness GoodHub’s power for a transformative fundraising campaign. Contact GoodHub today and make a difference